Monday, 4 July 2011

Do the big boys really make a difference?

It's generally accepted that many Boro supporters are also fans of either Arsenal or Spurs but is it right to think that home games at The Emirates or White Hart Lane affect attendances at The Lamex? Well technically YES because of the following:

The Statistics

1) Four of our five lowest attendances last season coincided with a home game for either Arsenal or Spurs (see below).


Date
Team
Attendance
Clashed With
Tues 25th Jan
Rotherham
1,549
Arsenal v Ipswich Town (CC)
Tues 8th Feb
Hereford
1,670
Nothing
Sat 22nd Jan
Morecambe
2,002
Arsenal v Wigan (PL)
Sat 5th Feb
Accrington
2,265
Spurs v Bolton (PL)
Tues 1st Feb
Gillingham
2,424
Arsenal v Everton (PL

2) In the 10 games where a game at The Lamex didn't clash with one at The Emirates or White Hart Lane, our average attendance was 3,044. However in the 14 games that did clash with a fixture at Arsenal or Spurs, our average attendance was 2,901. Granted that’s only 143 fans less on average but that’s potentially around £3,500* lost per game or £35,000* per season – an amount that could certainly be put to good use by the club.


No Clash
Clash
Games
10
14
Total Attendance
30,441
40,614
Average Attendance
3,044
2,901

The Reality

1) There are a number of others reasons which could explain those five lowest attendances, the first of which was that all five games took place inside a 16-day period towards the end of January / beginning of February. It also would have been very cold - a daft reason to stay away from football when things like coats and scarves exist - but I guarantee some people would have made the choice to stay at home in the warmth rather than stand on the East Terrace. Thirdly, three of these games were on a Tuesday which always affects attendances. Finally it's worth remembering that Boro fans had already forked out for tickets for both the Newcastle and Reading FA Cup games in January, so anyone feeling a little strapped for cash would certainly have chosen a weeknight game against Rotherham, Morecambe or Hereford to stay away and save money.

2) The attendance figures are obviously based on both home and away supporters. The away followings were so varied too that we couldn’t really take a guess (and can’t be bothered!) at how each affected the attendance. But we reckon that for every handful of Hereford, Accrington and Morecambe fans there were certainly several hundred from Bradford, Macclesfield (opening day of the season), Bury (final day of the season and still championship chasing), Wycombe, Chesterfield and Shrewsbury.

Our Conclusion

So do games at The Emirates or WHL really make a difference to our crowds? The attendance figures would suggest so however without taking into account the other factors surrounding games (time of year, weather, cost) it's difficult to really know. Certainly without the official numbers on how many home fans were at each game we’re never really going to be able to work out the exact impact of the Premiership big boys. So we're left to guess. In a pointless blog like this.

Looking Ahead

15 - the number of Boro home fixtures that don't currently clash with Arsenal games at The Emirates
7 - the number of Boro home fixtures that currently clash with Spurs games at White Hart Lane
9 - the number of Boro home fixtures being played where neither Arsenal or Spurs are at home

Looking at this season’s fixtures BoroStats notes that currently just nine of Boro’s 23 home games don’t clash with either a Spurs or Arsenal fixture. These are:

6th August v Exeter
9th August v Peterborough
3rd September v Rochdale
13th September v Sheffield Wednesday
7th January v MK Dons
28th January v Oldham
18th February v Huddersfield
6th March v Bournemouth
20th March v Colchester

We therefore suggest that the club heavily promotes these particular fixtures amongst the local community, to take advantage of a quiet day for the Premiership fans. Even a handful of new / part time fans will make a difference and could be useful when we get promoted to the Championship…..


* Takes into account price of adult entry, programme and a drink.